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Consumer Cellular Dials Into Coremetrics for Tailored Web Analytics

San Mateo, Calif.—October 22, 2007

Coremetrics, the leading provider of digital marketing optimization solutions, today announced that Consumer Cellular (http://www.consumercellular.com), the low–cost reseller of cellular phone service, has selected Coremetrics SMB Solutions for online behavioral data and marketing optimization.

Consumer Cellular resells cell phone service from the nation’s leading carriers. The company offers zero long–term contractual requirements and affordable rate plans for all usage needs while providing exceptional customer service. Consumer Cellular will use Coremetrics to understand the processes its customers follow as they proceed through the online sales funnel. This insight into online behavioral data will help Consumer Cellular meet the needs of its customers while making the most of its marketing budget.

“Like many other small and medium businesses, Consumer Cellular is competing with larger companies with higher marketing budgets,” said Joe Davis, CEO of Coremetrics. “To compete effectively, Consumer Cellular and other Coremetrics SMB clients rely on reaching their target customers with highly customized messages. Coremetrics provides Consumer Cellular with consistent, accurate information about its Web site visitors and couples that with extensive support in interpreting and acting on data. This allows Consumer Cellular to precisely target its customers with messages that drive conversion and provide significant return on its online marketing investment.”

“More and more cellular customers are activating their service online and we want to be the most efficient and easiest way for people to take advantage of that opportunity,” said John Marick, President of Consumer Cellular. “Coremetrics helps us communicate concise, personalized messages that reflect the way our customers are using our Web site. We want all visitors to have a great experience with ConsumerCellular.com and Coremetrics will help us provide that.”

Launched in August 2007, Coremetrics SMB Solutions are targeted specifically for smaller, fast–growing companies that need a full–featured Web analytics solution. Coremetrics SMB Solutions feature:

  • Pre–built report templates and metrics that allow for self service
  • Built–in best practices
  • Support in interpreting and acting on the data
  • Out–of–the–box analytical tools for segmentation and drill–down
  • Flexible customization of additional reporting
  • Ease of implementation and maintenance
  • Fast time to ROI

For more information on Coremetrics SMB Solutions, please visit www.coremetrics.com/ solutions or call 877–721–CORE.

About Consumer Cellular

Consumer Cellular was founded in 1995 on the belief that everyone should have affordable access to the safety and convenience of cellular service. The Company provides its customers with simple, affordable cell phones and calling plans, guaranteed satisfaction and top–ranked customer support staff all located within the United States. Plus, Consumer Cellular customers never have to sign a long–term contract in order to start service.

The Portland, Ore.-based company is privately held and utilizes the nation's largest voice and data network, covering more than 296 million people — or 97 percent of the U.S. population. As one of the nation's leading wireless wholesalers, Consumer Cellular is able to purchase wireless service in large volumes, providing its customers with the best of both worlds: great low rates and the best cellular network available. For more information: https://www.consumercellular.com or 800–686–4460.

About Coremetrics

Coremetrics is the leading provider of online marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com call 877–721–CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

Visit our home page or contact us for more information on Consumer Cellular.

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